JNNCE | Jawaharlal Nehru National College of Engineering, Shivamogga

MANAGEMENT STUDIES

One of the pioneering Management Educational set ups offering post-graduation in Business Administration, Department of Management Studies (Jawaharlal Nehru New College of Engineering-MBA) has carved a niche in the Management education scenario of Malnad region of Karnataka. The department was started in 1996 and is at the glorious 26^th year of its academic excellence.

Highlights:

The department has a great privilege of witnessing 26^th Batch of students (more than 1000 students)
Offers two-year, full-time, AICTE-approved MBA Course affiliated to VTU
Core faculty (numbering 10) with excellent academic & research credentials and rich industry experience, with Avg. Exp: 16+ (Eight with Doctorates).
Has Well-furnished Classrooms & Auditorium, Well-stacked Library with more than 11,700 volumes, 1000+ back volumes and 25+ Indian and foreign journals & periodicals (one of the Largest Libraries amongst university-affiliated Management Institutes in Karnataka), well-equipped Computer Centres with free internet facility
Recognized by VTU as a Research Centre to offer Ph.D.
Has so far bagged 10 University Ranks
Emphasis on Building Competence and Character; Focus on 100% Results, Personal and Professional Skills Development, Employability & Placement
Special coaching & counselling for needy students

Campus

Lush Green Environment with an exclusive, spacious and well-furnished academic block, auditorium, amphitheatre and classrooms
Ambience for cultural developments and ethical responsibility
Support for environmental concern

Academics

Rigorous & rewarding training in conceptual & practical aspects of business administration, through tests, assignments, seminars, GD, Viva-voce, market & field surveys, business plan etc.
Adequate student support system, in the form of mandated classes, supply of study materials, full syllabus coverage & revisions, continuous evaluation & feedback, tutorial sessions, exam. tips, mentoring & counselling, etc.
More than 70+ Faculty publications
Students’ Internship & Project work

Training and Placement

Continuous Career Guidance and Assistance
Extensive Pre-Placement training and assistance; MOUs with professional agencies to provide Training in Soft Skills and Placement assistance.
Former students working in reputed companies, like KPMG, Karnataka Bank, Axis Bank, Kotak Mahindra, ICICI Bank, ICICI Prudential, HDFC Bank, ITC, Cipla, Thomson Reuters, Toyota Kirloskar, Infosys, Wipro, HCL, Zee TV, etc.,

Highly supportive Alumni Network

Co-Curricular and Extra Curricular Activities

Two International Conferences, Management & several Faculty Development Programmes and Student Events
Guest Lectures by industry and academic experts
Industry-Institute Interface Initiatives
Management Club
Alumni Newsletter
Special programmes& Lectures by Professionals from Industry and Academia
Organisational& Market Studies
BSR (B-School Social Responsibility) Initiatives
'Utthana'- Forum for Arts, Literature and Humanities

Vision

To develop the department as a premier management institution that contributes to the development of business and society.

Mission

M-01: Bridge the gap between theory and practice in the knowledge economy through meaningful partnerships with business, academia, government and social sector;
M-02: Develop competent, responsible and ethical business professionals and entrepreneurs through a culture of excellence in teaching, research, training and consulting.

#	Program Educational Objectives : - The Graduates will be able to:
PEO 1	Impart the knowledge of management and developing the professional skills for the application of principles of management in the field of business
PEO 2	Inculcate the spirit of entrepreneurship and enhancing the ability to analyse the problems of business in order to take decisions as leaders of enterprises
PEO 3	Fostering research capabilities for innovation and problem solving in the light of academic, social and business requirements

#	Program Outcomes
PO1	Apply knowledge of management theories and practices to solve business problems
PO2	Foster Analytical and critical thinking abilities for data-based decision making
PO3	Ability to develop Value based Leadership ability
PO4	Ability to understand, analyze and communicate global, economic, legal, and ethical aspects of business
PO5	Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment
PO6	Apply research acumen to use innovative models & solutions for business & society
PO7	Adapt entrepreneurial traits & skills to start and manage own business successfully

Department Advisory Board (DAB)

Department Advisory Board

(for the Academic Year 2022-23)

Sl. No	Name of the Member	Designation	Organisation
1	Dr. C Srikant	Director & Chairman	Department of Management Studies, JNNCE, Shivamogga
2	Dr. Santosha	Associate Professor	Department of Management Studies, JNNCE, Shivamogga
3	Sri. Srinath R. Girimaji	Industrialist	J.R Industries, Sagar Road, Shivamooa
4	Dr. Sumukha P.S	Educationalist	Director, KHSIGS, LB & SBS College, Sagar
5	Sri. Ram Prasad	Entrepreneur	Srinidhi Silks & Textiles
6	Dr. Archana Bhat	Educationalist	HOD, Department of Psychology, KA
7	Mr. Junaid Ahmed	MBA Student	Department of Management Studies, JNNCE, Shivamogga
8	Mr. Ayush Jain	MBA Student	Department of Management Studies, JNNCE, Shivamogga
9	Ms. Shivani	MBA Student	Department of Management Studies, JNNCE, Shivamogga
10	Dr. Subhadra P. S	Assistant Professor & Convener	Department of Management Studies, JNNCE, Shivamogga

(for the Academic Year 2021-22)

Sl. No	Name of the Member	Designation	Organisation
1	Dr. C Srikant	Director & Chairman	Department of Management Studies, JNNCE, Shivamogga
2	Dr. M.G. Krishnamurthy	Professor	Department of Management Studies, JNNCE, Shivamogga
3	Sri. Srinath R. Girimaji	Industrialist	J.R Industries, Sagar Road, Shivamooa
4	Dr. Sumukha P.S	Educationalist	Director, KHSIGS, LB & SBS College, Sagar
5	Sri. Venkatesh	Entrepreneur	Srinidhi Silks & Textiles
6	Dr. Archana Bhat	Educationalist	HOD, Department of Psychology, KA
7	Mr. Anul Kanti	MBA Student	Department of Management Studies, JNNCE, Shivamogga
8	Ms. Smrithi S.C	MBA Student	Department of Management Studies, JNNCE, Shivamogga
9	Ms. Vidya M. P	MBA Student	Department of Management Studies, JNNCE, Shivamogga
10	Dr. Subhadra P. S	Assistant Professor& Convener	Department of Management Studies, JNNCE, Shivamogga

Infrastructure Facility

Details on Computational Facilities: Computers with system and application software to exclusively students and faculty along with printers and internet facilities
Class rooms – Separate Class Rooms for First year and Final Year students
Other facilities like Ladies Waiting Room
Department Library – A Separate Library for MBA with more than 11700 volumes
Seminar/Auditorium facility – Separate Auditorium for MBA block

Click here

SL. No.	NAME	QUALIFICATION	DESIGNATION	SPECIALIZATION	EXP YRS	Joining Date	Nature of Association	Email-Id	Profile
1	Dr. Srikant. C	MBA, Ph.D.	Professor and Director	Human Resource & Marketing	25	08/08/1997	Regular	srikac@jnnce.ac.in	Click here
2	Dr. Santhosha	MBA, Ph.D.	Associate Prof.	Marketing	17	01/12/2011	Regular	shanbhag82@jnnce.ac.in	Click here
3	Mrs. C. K. Anuradha	M.A. (Psy)	Asst. Prof.	Human Resource	25	23/07/1997	Regular	anuradhack30@jnnce.ac.in	Click here
4	Dr. Subhadra P.S	MBA, MA(Eng), MA(San), Ph.D	Asst. Prof.	Human Resource	20	22/09/2006	Regular	subhadrapss@jnnce.ac.in	Click here
5	Dr. D K Vikrama	BE, MBA, M.Com, M. Phil, K-SLET, Ph. D, LMISTE	Asst. Prof.	Marketing	17	08/08/2007	Regular	vikramadk@jnnce.ac.in	Click here
6	Dr. B V Srinivasa Murthy	MA(Eco), MBA, M.Phil, Ph.D	Asst. Prof.	Marketing	20	08/08/2007	Regular	bvsmurthy@jnnce.ac.in	Click here
7	Dr. Vikram V	MBA, K-SLET, Ph.D	Asst. Prof.	Marketing	17	04/08/2008	Regular	vikram.rich@jnnce.ac.in	Click here
8	Dr. Praveen Kumar B H	MBA, M.Com.,Ph.D.,	Asst. Prof.	Finance	6	28/10/2020	Regular	praveen@jnnce.ac.in	Click here
9	Dr. G.P. Nagesh	MBA, M. Com, PGDMM, KSET(Mgt, Com), Ph.D.,	Asst. Prof.	Finance	17	15/01/2021	Regular	nageshgp@jnnce.ac.in	Click here
10	Dr. Harsha C. Mathad	MBA, M. Phil, Ph.D	Asst. Prof.	Finance and HR	10	18/01/2021	Regular	harshacm@jnnce.ac.in	Click here
11	Mrs. Divya S P	PGDBA, PGDCE, NET(Management)	Asst. Prof.	Marketing & HR	9.5	01/02/2023	Regular	divyasp@jnnce.ac.in	Click here
12	Dr. Sharma K R S	MBA, MCom, PGDFT, PhD	Asst. Prof.	Finance	14.5	07/12/2023	Regular	sharmakrs@jnnce.ac.in	Click here

#	NAME	QUALIFI.	DESIG.	EXP YRS	Email-Id
1	Murali. S. M	B.Sc, PGDCA	Senior Instructor	22	murali.sorab@jnnce.ac.in

#	NAME	QUALIFICATION	DESIGNATION	EXP YRS	E MAIL
1	Chandran. R E	BA D Lib	Attender	19	chanrdranre@jnnce.ac.in
2	Kumar. R	PUC	Attender	19	kumarjnnce@jnnce.ac.in

VTU Research Centre - Initiatives

Research Centre

List of Research Scholars

Sl. No.	Name /USN	Area of Research	Regd. w.e.f.	Research Topic	Guide	PhD Award
1	C. SRIKANT (4JN06PBN01)	MKTG. & FINANCE	NOV 2006	A Study of 3Ps – Promises, Performance & Potential of CRM in Indian Banking & Financial Services Sector (with special reference to selected commercial banks)	Dr. M G Krishnamurthy	Awarded on 05-04-2013
2	K. MAHESH (4JN07PBM01)	MKTG. & FINANCE	MAY 2007	A Study of Strategic Issues & Dimensions of Brand Management in Financial Services Sector	Dr. M G Krishnamurthy	Awarded on 17-06-2013
3	G.V. M. SHARMA (4JN08PBM01)	FINANCE & MKTG	MAY 2008	An Analysis of Financial Intermediation of MFs in Capital Mobilization by Indian Corporates	Dr. M G Krishnamurthy	Awarded on 27-05-2016
4	SANTHOSHA (4JN09PBM01)	MKTG	MAY 2009	Marketing of Health Insurance in Rural Area: A Study with Reference to Dakshina Kannada and Udupi Districts of Karnataka	Dr. M G Krishnamurthy	Awarded on 27-05-2016
5	T. M. PRASANNA KUMAR (4JN07PBN01)	MKTG	NOV 2007	Role of Voluntary Consumer Organizations & Govt. Machineries in Consumer Education – A case of Karnataka State	Dr. R. Nagaraj	Awarded on 16-12-2016
6	LAKSHMEESHA KANTI K S (4JN10PBM01)	FINANCE	MAY 2010	A Study of Financial Management Practices, Systems & Approaches in Areca Sector in the Malnad Region of Karnataka	Dr. M G Krishnamurthy	Awarded on 09-01-2018
7	D. K. VIKRAMA (4JN10PBN01)	MKTG	NOV 2010	A Study on the Problems and Prospects of Rural Tourism in Karnataka State	Dr. K S Habeebur Rahman	Awarded on 13-07-2018
8	V. VIKRAMA (4JN10PBN010)	MKTG	MAY 2011	A Study on SCM Practices of Selected Newspaper Companies in Karnataka State	Dr. K S Habeebur Rahman	Awarded on 09-01-2018
9	MADHUKAR S M (4JN13PBN01)	FINANCE & MKTG	NOV 2013	Impact of Online Marketing on Mutual Fund Investments- A Study with reference to Dakshina Kannada District of Karnataka	Dr. M G Krishnamurthy	Awarded on 30-10-2021
10	ASHWINI H A (4JN13PBN02)	FINANCE	NOV 2013	An Analysis of Management Cost System in Measurement, Evaluation and Enhancement of Firm Performance (with special reference to selected SMEs)	Dr. M G Krishnamurthy	Awarded on 29-06-2022
11	AISHWARYA V H (4JN13PBN03)	MKTG	NOV 2013	A Study on Women’s Buying Behavior towards Online Shopping (with Special reference to Malnad Region, Karnataka)	Dr. K S Habeebur Rahman	Awarded on 03-04-2021
12	P V SUMITHA (4JN16PBJ01)	FINANCE	JAN 2016	A Study on the Role of Self-Help Groups in Women Empowerment & Wealth Creation in Dakshina Kannada & Udupi Districts.	Dr. Santhosha	-
13	PRAKRUTHI N UDUPA (4JN16PBJ02)	FINANCE	JAN 2016	A Study on Cost Escalation in Residential Infrastructure –A Project Management Perspective (with reference to Bengaluru city)	Dr. Santhosha	-
14	SOMYA AGARWAL (4JN17PBA03)	FINANCE	APRIL 2017	A Study of Plans, Programmes & Performance of Lead Banks with special reference to Canara Bank, the Lead Bank of Shimoga District	Dr. C. Srikant	Awarded on 29-04-2023
15	RAMESH K G (4JN17PBA01)	FINANCE	APRIL 2017	A Comparative Study on Performance of Scheduled Commercial Banks originated in Dakshina Kannada and Udupi Districts of Karnataka	Dr. C. Srikant	-
16	SHIVAPRASAD B S (4JN17PBA02)	FINANCE	APRIL 2017	A Study of e-banking services provided by the commercial banks in Shimoga District	Dr. C. Srikant	-
17	KARTHIK GUPTA P (4JN18PBA03)	MKTG	MARCH 2018	An Evaluation of 7Ps of Service Marketing with Respect to Virtual Education System for Professional Courses	Dr. C. Srikant	-
18	PRAVEEN KUMAR B H (4JN18PBA02)	FINANCE	MARCH 2018	A Comparative analysis of Financial Performance of Selected public Sector and Private Sector Banks-A Study with Special Reference to Selected Districts of Malnad Region, Karnataka	Dr. Ravisha N S	Awarded on 16-11-2023
19	MANJUNATH M G (4JN19PBA02)	FINANCE	2019	A Evaluation of Priority Sector Lending of Selected Public Sector and Private Sector Banks-A Study with Special reference to Malnad Region of Karnataka	Dr. Ravisha N S	-
20	ARUNKUMAR M S (4JN20PBA01)	MARKETING	2020	An Analysis of Role of Farmer Producer Organisation in Measurement, Evaluation and Enhancement of Sustainable Agricultural Effectiveness: A Study with reference to Small and Marginal Farmers of Shimoga District.	Dr. Santhosha	-
21	ASHIKA G S (4JN20PBA02)	HUMAN RESOURCE	2020	Technology Interventions and HR Practices; A Critical Study with Special Reference to The Hospital Sector	Dr. P.S. Subhadra	-
22	GIRISH S KARANTH (4JN20PBA03)	FINANCE	2020	A Comparative Evaluation of Financial Performance of Primary Credit Co-Operative Societies & Souhardha Credit Cooperative Societies in Karnataka	Dr. C. Srikant	-
23	SANJAY (4JN20PBA04)	MARKETING	2020	The Impact of Online Food Delivery Services on Restaurant Business in Bangaluru city	Dr. Srinivasa Murthy B V	-
24	SUNIL KUMAR R B (4JN20PBA05)	FINANCE	2020	A Financial Assessment of Profitability and Productivity of Selected Commercial Banks in Post Consolidation Era - A Study with Special Reference to Selected Districts of Malnad Region, Karnataka	Dr. C. Srikant	-
25	VINUTHA P SHENOY (4JN20PBA06)	MARKETING	2020	Green Supply Chain Management Pressure, Practices and Management in Manufacturing Industries of Selected districts of Karnataka	Dr. Vikaram V	-
26	HAMSALEKHA S (4JN21PBA01)	MARKETING	2021	A Study on E-Commerce and its Impact on Customer Buying Behavior with respect to selected Districts of Karnataka	Dr. C. Srikant	-
27	JYOTHI ACHARYA (4JN21PBA02)	FINANCE	2021	Financial Literacy and Investment Behaviour of Women Educators	Dr. Santhosha	-
28	KRUTHIKA S KUMAR (4JN21PBA03)	HUMAN RESOURCE	2021	A Study on Antecedents of Employee Engagement at Selected Technical Education Institutions of Karnataka State	Dr. Vikrama D K	-
29	PADMALATHA (4JN21PBA04)	FINANCE	2021	A Study on Financial Inclusion Through Padhan Mantri Jan Dhan Yojana (PMJDY) and its impact in the Coastal Karnataka	Dr. Srinivasa Murthy B V	-
30	ROOPA A C (4JN21PBA05)	HUMAN RESOURCE	2021	A Study on Role of Emotional Intelligence and Work Life Balance in Employee Engagement Among the Bank Employees	Dr. P.S. Subhadra	-
31	SHREENIVASAMURTHY S R (4JN21PBA06)	MARKETING	2021	A Study on after Market Services Logistics support with Specific Reference to Technology Sector	Dr. Vikaram V	-

Internal Centre Research Centre Activities:

Conduction of Doctoral Committee Meetings
Conduction of Comprehensive viva-voce for Research scholars.
Conduction of Open Seminars for Research scholars.
Conduction of pre-thesis colloquium for research scholars.
Final Viva-voce for Research scholars.
Writing research proposals for financial grants from funding agencies

FDP/SDPs orgniased by Research Centre

Organised FDP on “Research Methodology in Management and Social Sciences: A Skill Building Approach”
Organised SDP on “Research Methodology for PG & Ph. D Scholars in Commerce & Management”
FDP on “Big Data for Business Management”

Department of Management Studies-Research Centre (Internal Research Scholars)

Name of the Faculty	Year of Registration
Dr. C. Srikant	2006
Dr.Santhosha	2009
Dr.T.M.Prasanna Kumar	2007
Dr.LakshmeeshaKanti K S	2010
Dr.D.K.Vikrama	2010
Dr.V.Vikrama	2010
Mrs.Ashwini H A	2013
Dr.Aishwarya V H	2013
Mr. Praveen Kumar BH	2018

One day Student Development Program (SDP) on "Practicalities of GST in India"

For details on Student Development Activities - Click here to view

For details on Department Forum Activities - Click here to view

For details on Students Development Activities-Photo Gallery - Click here to view

For details on Student Projects: 2020-22 - Click here to view

For details on Student Projects: 2019-21 - Click here to view

For details on Student Projects: 2018-20 - Click here to view

For details on Student Projects: 2017-19 - Click here to view

Department Magazine - Click here to view

NewsLetter Issue1 - Click here to view

NewsLetter Issue2 - Click here to view

NewsLetter Issue3 - Click here to view

NewsLetter Issue4 - Click here to view

NewsLetter Issue5 - Click here to view

NewsLetter Issue6 - Click here to view

NewsLetter Issue7 - Click here to view

Department of Management has good placement record since its inception. Companies like Extramarks, Byjus, Pinnacle, Pathanjali, Cash Karo, HP, Axis Bank, Zen Windows, HFFC, Schindler India Pvt Ltd, KCHCPA Consultancy Pvt. Ltd., Shahi Exports, and HDFC Ergo etc. have repeatedly recruited our students. Placement and Training Cell prepares students to face companies by providing additional training to polish their technical skills and personality development.

Placement Details of 2020-22Click here

Placement Details of 2019-21Click here

Placement Details of 2018-20Click here

Placement Details of 2017-19Click here

Placement Details of 2016-18Click here

Placement Statistics Number of Students Placed

Year	No of Students Admitted	No. of Students Placed	Highest Salary (in Rs.)	Average Salary (in Rs.)
2016-18	119	53	6,50,000	2,64,044
2017-19	110	91	6,15,100	2,59,782
2018-20	120	55	8,00,000	2,69,972
2019-21	120	63	3,56,004	2,33,022
2020-22	120	80	8,65,000	3,63,327
2021-23	120	101	9,00,000	5,75,455